Using predicted retention and completion rates to evaluate

institutional outcomes is prerequisite to setting appropriate goals for institutional improvement.

Institutions vary considerably in the patterns they experience in discount rates, yield rates and enrollment demand.

A primary determinant of college-attendance rates

is parental educational level, and educational attainment rates vary significantly by race/ethnic segments of college-age students.

Retention and graduation rates are powerfully dependent upon students’ 1st year academic performance, a fact

often overlooked when looking only at persistence rates. 

Current family income is the primary driver of the calculation of student financial need, which drives financial aid strategy.