Using predicted retention and completion rates to evaluate
institutional outcomes is prerequisite to setting appropriate goals for institutional improvement.
Institutions vary considerably in the patterns they experience in discount rates, yield rates and enrollment demand.
A primary determinant of college-attendance rates
is parental educational level, and educational attainment rates vary significantly by race/ethnic segments of college-age students.
Retention and graduation rates are powerfully dependent upon students’ 1st year academic performance, a fact
often overlooked when looking only at persistence rates.