Institutional Position &
How can we empirically assess our college’s comparative market position?
What key academic, enrollment, and financial metrics can we use in assessing our college’s performance and productivity compared to similarly positioned schools?
How can we assess our strategic sustainability using financial stress indicators, enrollment trajectory projections, and academic portfolio analysis?
What demographic and economic forecasts are most relevant and impactful given our college’s market position? How can we use those to inform our strategic planning and priorities?
How can we better define our peer set of comparable schools for benchmarking institutional performance?
How can we help our trustees and our faculty better understand our revenue enrollment outcomes and challenges in a comparative and market context?
Mapping Market Position
Systematic analysis of comparative institutional market position.
Identifying comparative peers and primary competitors institutions and comparative benchmarking studies.
Comprehensive financial stress analysis and comparative indices of institutional financial health.
Regional demographic projections to gauge enrollment demand.
Macro-economic trend analysis to frame pricing & institutional financial planning.
National and regional trends impacting college enrollment patterns.
WHY IT MATTERS
As colleges and universities chart paths for sustainable success in a rapidly changing and competitive market environment, systematically evaluating and benchmarking their current position and comparative performance is pre-requisite to forging a plan for the future. While planning requires the external scanning of trends and market realities, it also requires a candid and comprehensive assessment of the institution’s internal metrics of performance relative to peer institutions. Such self-assessment and analysis helps colleges gain traction in their planning by unveiling the blind spots, myths and ill-informed assumptions that often impede measurable progress.