Tuition Pricing
COLLEGES ASK:
Is our tuition pricing strategy competitive and sustainable?
Is a “tuition reset” warranted and what are the likely consequences in enrollment and net revenue?
What long-term pricing strategy is our best option in light of our market position, competitiveness, and strategic goals?
How can we assess if our tuition price aligns with how students and families perceive the value of our college?
What strategic pricing alternatives are there for achieving our revenue goals other than traditional annual and incremental tuition increases?
How does our pricing strategy impact student and family debt and graduates' long-term financial obligations relative to their earnings?
HCRC SOLUTIONS
Price Parity
Assessment of pricing competitiveness and price benchmarking.
Price Perception
Survey studies to assess the impact of net price on college choice and student perceptions of value.
Price Trajectories
Integrated analysis of projected interdependent outcomes of pricing, aid, net revenue and enrollment outcomes.
Pricing Innovations
Empirical evaluation of impact of pricing innovations such as tuition resets, price guarantees, differential pricing, enriched work alternatives, etc.
Family Finance Surveys
Explore how families actually pay for college.
Net Price Calculators
Proprietary and customized approach to developing/supporting NPCs.
WHY IT MATTERS
It's common knowledge that higher education’s pricing is problematic. Yet colleges typically make annual pricing decisions incrementally even while acknowledging that it is not a sustainable approach. Pricing strategies can be far more intentional, more transparent, and more market-responsive when approached analytically from multiple perspectives and orientations including price parity with peers and competitors, affordability, college fiscal realities and requirements, students’ perceived value, and long term consequences in student debt and alumni outcomes.